20%
Faster product refresh
From work that connected new security concerns with the case for modernization.
Senior Product Manager
I lead products from discovery to adoption.
Complex B2B products | SaaS | Applied AI
I work with customers, sales, customer success, design, engineering, and marketing across the full product cycle, from understanding the problem and testing a prototype to development, launch, and adoption.
A few outcomes
Results from product, pricing, and adoption work over time.
$6M
Lower annual cost
From redesigning service packaging and the operating model behind it.
$1M
First-year recurring revenue
From a new premium service offer built and launched with partner teams.
30%
Higher adoption
After removing lifecycle and operating barriers for service providers.
How I work
From the first customer conversation to launch and adoption.
On new product work, founder mode means taking responsibility for the whole learning loop. I gather evidence, bring the right functions together, test ideas early, guide the work through delivery, and remain involved as it reaches the market.
Learn
Talk with customers and combine what I hear with evidence from sales, customer success, product usage, and the market.
- Customers
- Sales
- Customer Success
Frame
Define the user, problem, value, risks, and the evidence that would justify further investment.
- Product
- Business
- Technical leads
Prototype and test
Make the idea tangible with design and engineering. Put it in front of customers and iterate before committing to a full build.
- Customers
- Design
- Engineering
Build and prepare
Guide scope and tradeoffs through development while marketing, sales, and customer success prepare the route to market.
- Engineering
- Design
- Marketing
- Sales
Launch
Coordinate the release, positioning, enablement, customer communication, and early adoption support.
- Marketing
- Sales
- Customer Success
Measure and improve
Review usage, adoption, commercial results, and customer response. Carry that evidence into the next cycle.
- Customers
- Data
- Cross-functional team
Fit is tested across the loop: prototype feedback reduces risk, but launch, adoption, and retention show what should change next.
Recent product work
Four examples of the problems I have been working on.
The company and technology provide the context. The cases focus on the product work: understanding the problem, coordinating decisions, and following through.
Responding to new security concerns around AI adoption
I worked with customers, security specialists, and go-to-market teams to understand how AI adoption was changing infrastructure risk, then helped translate that into product priorities and a clearer case for modernization.
Read the case studyCoordinating work across two product portfolios
I work across product groups to make capabilities more consistent across two portfolios while preserving the differences that matter to their customers and operating models.
Read the case studyExploring new uses for an established virtual platform
I contributed to research for the next virtual platform generation, focusing on cloud, edge, and AI-related deployment needs and their product and packaging implications.
Read the case studyFinding practical uses for generative and agentic AI
I am helping define where AI can improve network operations, and where trust, explainability, and human control need to shape the product.
Read the case studyCapabilities
What I bring to product work
Product judgment, cross-functional execution, and technical fluency.
Product judgment
Customer research, market context, portfolio choices, pricing, positioning, and go-to-market work.
- Market intelligence
- Portfolio
- Pricing
- GTM
Cross-functional execution
Coordinating decisions from the initial investment through roadmap, launch, adoption, and operations.
- Roadmaps
- Operating models
- Adoption
- KPIs
Technical fluency
Hands-on work with AI workflows, SaaS, cloud, APIs, security, and enterprise systems helps me ask better questions and explain tradeoffs more precisely.
- AI workflows
- Platforms
- SaaS
- APIs
Learning by building
Building changes how I work
When it is my own product, I cannot stop at the roadmap. I have to prototype it, debug it, price it, explain it, find users, and learn from what happens. That experience makes me faster and more useful in my product work.
Joberney
Product, SEO, pricing, and distribution
Visit Joberney
KindnessSender
AI-assisted building and product operations
Visit KindnessSender
Beadela
Complex problem solving and image-to-pattern technology
Join the waitlistHow that experience transfers into my product work
Practiced by building
Prototype sooner
AI-assisted prototypingApplied in my product work
I can turn an early idea into a realistic, product-like prototype instead of a rough slide. Customers can respond to actual interactions, while designers and engineers receive clearer evidence for the production solution.
Practiced by building
Test more thoroughly
Operating and testing softwareApplied in my product work
I run automations, reproduce failures, explore edge cases, and file bugs with clearer evidence. This reduces back-and-forth and helps engineering teams diagnose problems faster.
Practiced by building
Write more clearly
Publishing for real usersApplied in my product work
Publishing my own products forces me to state the audience, problem, value, and next action precisely. I apply that discipline to requirements, positioning, launch material, documentation, and sales enablement.
Practiced by building
Price practically
Pricing my own productsApplied in my product work
Working through packaging, willingness to pay, usage limits, costs, and alternatives gave me practical pricing experience. I now bring commercial questions into product choices earlier.
Practiced by building
Find demand signals
SEO and distributionApplied in my product work
Keyword research, content, and social media taught me how customers describe problems and discover products. I use search behavior as one signal alongside interviews, usage, sales feedback, and competitive research.
Practiced by building
Work better with engineers
Building technically complex productsApplied in my product work
Building with AI and tackling Beadela's image-to-pattern system improved how I decompose complex problems, define constraints, test edge cases, and discuss implementation tradeoffs with engineers.
Writing
Notes from what I am learning
Product management, AI, entrepreneurship, identity, health, and the experiments in between.
Vibe Coding: The Game I Didn’t Know That I’m Playing
A personal look at why AI-assisted coding feels so compelling, through variable rewards, flow, and the game mechanics hidden inside every prompt.
Read the article
Why Vibe Coding Keeps You Awake but Writing a PRD Knocks You Out
Why vibe coding can hold your attention for hours while slow product work drains it—and how to make long-horizon work more immediately rewarding.
Read the article
How to bring a Product Manager dream into reality with AI
A tactical guide for product managers using AI to turn ideas into working products, from architecture and interfaces to debugging and deployment.
Read the articleGet in touch
Want to talk about a product problem?
I am based in Silicon Valley. Tell me what you are working on or simply say hello.