Selected work

Product work, explained through the decisions

A selection of recent and earlier work: the problem, my part, the choices we made, and the result or current direction.

Recent product work

Four examples of the work I have been doing

These cases explain the problem, my part, how I approached it, and the result or current direction.

2023 to Present

The problem

As companies began putting more AI workloads and tools into everyday use, customers raised new questions about securing traffic, branches, and access to those tools. The work was to understand which concerns would last and what they meant for an existing routing and SD-WAN portfolio.

What I did

I brought together customer conversations, field feedback, market research, and technical input from security and engineering teams. I used that evidence to help prioritize product work and explain how the portfolio could support safer AI adoption.

How I approached it

  • Turned broad AI security language into specific customer scenarios and risks.
  • Worked with technical teams to connect those scenarios to product capabilities and roadmap choices.
  • Helped customer-facing teams explain the work in terms of risk and modernization, not only features.

Result

The work contributed to a 20% acceleration in product refresh as customers moved sooner to address these concerns.

The problem

Two product lines serve customers with different operating models, but many of those customers need similar routing capabilities across both. Internal product boundaries should not force customers to solve the same problem twice.

What I do

I coordinate product work across teams to identify which capabilities should be shared, how they should appear in each experience, and where differences are intentional. My role is to keep customer needs ahead of organizational and product boundaries.

How I approach it

  • Compare requirements by customer segment and the job the customer is trying to complete.
  • Work through architecture, ownership, and delivery dependencies with the relevant product and engineering teams.
  • Give customer-facing teams a clearer explanation of what is common and what remains different.

Current result

The ongoing work has made the cross-portfolio roadmap and customer story more consistent while retaining separate operating experiences.

The problem

Cloud, edge, and AI infrastructure were creating new deployment patterns for virtual routing. The product question was which uses were real enough to influence the next generation of the platform and how customers would want to deploy and buy it.

What I did

I contributed to market analysis and launch planning for the next generation of the Catalyst 8000V platform. I translated emerging use cases into requirements, form-factor considerations, packaging questions, and input for the go-to-market plan.

How I approached it

  • Compared emerging use cases by customer problem, deployment environment, and willingness to change.
  • Mapped those needs to performance, scale, cloud availability, and consumption choices.
  • Worked with technical and go-to-market teams to test where the existing platform fit and where it needed to change.

Result

The research informed product requirements and the market plan for the next phase of the virtual platform.

The problem

Generative and agentic AI created many possible product ideas at once. Customers still needed clear jobs to be done, useful safeguards, and a practical reason to change how they operate their networks.

What I do

I help turn that broad opportunity into specific product questions: which workflows are worth improving, what the system can safely do, what should remain under human control, and how the value should be measured.

How I approach it

  • Separate three areas: infrastructure for AI workloads, security for AI activity, and AI-assisted operational work.
  • Evaluate explainability, governance, and adoption needs alongside technical feasibility.
  • Use prototypes and product discovery to test assumptions before treating them as roadmap commitments.

Current direction

This is ongoing work. The output so far is a clearer set of use cases, product requirements, and evaluation criteria for AI-assisted operations.

Earlier product work

Cloud services, pricing, and adoption

Two earlier projects with outcomes I can measure.

2019 to 2022

The problem

A cloud-hosted service did not clearly separate what was included from the additional reliability and support some customers were willing to buy. That created avoidable cost and made the offer difficult to explain.

What I did

I led the offer redesign across product development, pricing, go-to-market work, and service operations.

Key changes

  • Defined the boundary between included hosting and premium services.
  • Designed paid options for scale, redundancy, disaster recovery, and a 99.99% service-level agreement.
  • Worked with engineering, operations, sales, and customer-success teams on the new model.

Results

Reduced annual business costs by 25%, equal to $6 million.

Generated $1 million in annual recurring revenue in the premium offer's first year.

The problem

Service providers wanted a cloud-hosted platform, but lifecycle and monitoring gaps made it difficult to operate for many customers at once.

What I did

I led the SaaS product from problem definition and design through launch, roadmap development, and service-provider adoption.

Key changes

  • Automated controller lifecycle management and cloud infrastructure monitoring.
  • Simplified maintenance and change-management workflows.
  • Created a base for adding more networking services and analytics later.

Result

Increased service-provider adoption of cloud-hosted SD-WAN solutions by 30% by closing a major operating gap.

Earlier experience

Work that still shapes how I manage products

Before formal product roles, I worked as an operator, customer advocate, technical problem solver, team lead, and buyer.

Earlier career

What I did

I managed business systems, operated high-availability environments, supported complex software, advised enterprise customers, and led technical teams before moving into product management.

What it taught me

  • Product decisions have operational consequences for real people.
  • Software, infrastructure, process, and incentives usually need to be considered together.
  • Adoption, supportability, and operating cost are product requirements, not follow-up tasks.
  • Trust is earned by understanding the details and making complexity easier to work with.

How I use it now

The experience helps me work through technical questions while keeping the decision grounded in customer and business needs.

Learning by building

Lessons I could only learn by doing the work

Side jobs, small businesses, and software products have made me faster at turning an idea into evidence and more practical about pricing, distribution, quality, and delivery.

Past and present

Why these experiences matter

I do not treat these projects as a second resume. They are how I test what I think I know, learn unfamiliar tools, and experience the operational consequences of product choices myself.

Early lessons in operations and distribution

In my junior year at university, I worked on a printer-cartridge assembly line to cover my food expenses. A friend and I later bought cartridges in bulk from the same source and sold them directly to universities and companies. That experience taught me that distribution can be part of the product advantage. I later tested another market shift by opening a neighborhood mobile shop as customers moved away from large central electronics markets.

What current projects are teaching me

  • Joberney has been a full-cycle lesson in product, publishing, analytics, pricing, SEO, and distribution. Search and social behavior taught me to notice the language people use around a problem. I later applied that habit to an internal workflow that combines market signals with Google Keyword Planner data.
  • KindnessSender was the first product I built end to end with AI as my development partner. I learned to turn rough ideas into realistic prototypes, run automated checks, reproduce failures, and file clearer bugs. In my day job, that means I can bring customers a useful artifact sooner and give designers and engineers better evidence.
  • Beadela requires turning ordinary images into recognizable patterns within strict color and physical constraints. It is teaching me to break an ambiguous technical problem into measurable stages, define constraints, and test edge cases. I carry that discipline into product problems with incomplete signals, including application classification when network traffic is encrypted.

What carries into my product work

I now prototype sooner, collect customer feedback against something tangible, test software more independently, write more clearly, and ask pricing and distribution questions earlier. The tools differ, but the method transfers: make the idea testable, learn from evidence, and keep iterating until it works in the real world.

Get in touch

Want to compare notes on a product problem?

I am always interested in complex product questions, especially where a market is changing and the path is not obvious yet.

Get in touch