Hello, my name is
Mike Ketabforoosh
The Product Guru
About Me
I’m a dynamic hub in the product ecosystem as a product manager. I must find and seize possibilities to build new items or capabilities. I help shape and refine the product’s design by working with engineering and UX design teams. Beyond development, I specialize in marketing and positioning, ensuring that each product or capability reaches its desired target audience.
Harness opportunities
In the ever-evolving market landscape, spotting the right opportunities is key. I focus on understanding market trends and customer needs, ensuring business is always a step ahead in innovation and relevance
Design and Development
Turning ideas into reality, I guide the product's journey from concept to creation. It's all about balancing innovation with practicality, ensuring products are not just cutting-edge but also user-friendly and reliable
Go To Market
Launching a product is an art. I strategize its introduction to the market, crafting compelling narratives and selecting the perfect channels, ensuring product doesn't just reach the audience, but resonates with them
Skills
Business
- Market Analysis
- Competitor Analysis
- Pricing
- Prioritization
- KPI & Adoption Tracking
Technical
My Experience
Feb 2019-Present
Cisco
Senior Product Manager
As a product manager, I lead the strategic direction of the Catalyst SD-WAN controller software and infrastructure, ensuring alignment with business objectives.
Dec 2017- Feb 2019
A10 Networks
Network Engineer
As a senior staff engineer, I engaged in early-stage product launches and updates, providing design consultation and efficient deployment strategies for A10 products. I offered in-depth remote support, handled bug escalations, and created solutions for complex customer issues.
May 2017- Dec 2017
Barracuda Networks
Technical Support Engineer
Responsible for WAF, Link Balancer, and Load Balancer products, I provided support for high-touch and critical accounts, focusing on the top 10 enterprise customers.
Portfolio
Think about the last time you ordered something from Amazon, or when you visited your local Aldi or Autozone. Behind the scenes of these familiar experiences is a network technology that keeps everything running smoothly – and that’s where my work comes in. I’m part of a dedicated team that develops products like the Cisco Catalyst SD-WAN. This technology, trusted by over 10,000 well-known brands worldwide, plays a crucial role in ensuring reliable network connectivity. So, whenever you’re engaging with your favorite brands, whether online or in-store, there’s a part of my effort, alongside many others, contributing to the seamless experience you enjoy. It’s about connecting you effortlessly with the services and products you rely on every day.
Product Management
Experienced in Cloud, Software, API, And GTM.
Network & Security Engineer
Hands-on experience on multi-vendor netowkring and security products including Cisco, Juniper, A10, Barracuda
IT Manager
Directed a team of three engineers, managing and fulfilling all IT-related needs for a pharmaceutical company
Entrepreneurship
Explored various side hustles, gaining significant insights into business operations and the process of transforming an idea into reality.